Beacons are simply low energy Bluetooth (BLE) receiver/ transmitter devices that can allow one way communication with devices such as smart phones to trigger things like push messages, app actions, prompts or advertising in relatively small or controlled space environments such as retail shops, banks, museums, galleries sporting venues, clubs or service industries.
The two most common BLE platforms are iBeacon and Eddystone. iBeacon supports Apple devices and Eddystone supports Android and iOS devices.
Eo Design beacon solutions use Signal360 patented technology that allows you to serve messages to devices with BLE switched on or off.
Signal360 beacons fully conform to the Apple iBeacon™ specification as well as the Eddystone™ specification, an open beacon format that supports Android and iOS devices.
Signal360 beacons emit both the standard Bluetooth low energy signal and our proprietary, inaudible signal. Our beacons allow enterprise customers to reach mobile phones that have Bluetooth reception disabled.
As a result, our beacons have 35% more mobile reach than Bluetooth-only beacons.
Our three published patents protect our differentiated ability to modulate and demodulate through a proprietary device. More simply, they protect the inaudible audio technology that allows us to serve messages to devices with BLE on or off.
Our cloud-based platform allows you to create and deliver targeted and personalised marketing directly to customers.
Deployment and Support
Beacon marketing is complex, and we can help. We offer consulting and creative services to support our enterprise clients.
Our analytics platform shows how your customers are responding to delivered content. All done safely and securely.
What Analytics can I track?
Our analytics platform is evolving rapidly as we add new capabilities regularly.
Currently, our analytics platform can track a number of different metrics by date and time range, and by single or groups of content-type, beacon, and location. Tracked metrics include: number of beacon signals heard by mobile users, number of user engagements with delivered content, and amount of time the mobile user is in physical proximity of a particular beacon. In addition, in-location customer path and group data is available.
Lastly, analytics data is easily exportable to Excel and platforms such as Adobe Marketing Cloud.
What Content can I deliver?
Once our SDK is implemented in your app, you may deliver many types of rich, fully customisable content: simple in-phone notifications, images or banners with embedded links (including URLs and deeplinks), videos, and micro-sites (full website content) in-app.
What if I have my own CMS/CRM system?
Our content and targeting platform can be easily integrated with and/or work alongside third-party CMS/CRM systems. In many cases, our platform can be used to map beacons and locations to pre-existing content.
Describe a typical customer experience
The experience begins well before a customer receives his/her first notification. Our operations team first discusses and understands your goals. For example, let’s say your goal is to increase customer awareness of an in-store product.
We help you create ‘content campaigns’ to be delivered to customers according to targeting guidelines such as ‘frequency caps’ that prevent spamming and over-delivery of your content. Relevant customer characteristics can be added to personalise content and beacons ranges and locations in-store are configured to hyper-localise the message.
Based on the aforementioned settings, when a customer ‘dwells’ in front of a specific product display for longer than a set time, say 90 seconds, that user receives a personalized notification in-app with additional content and product information.
What does a typical roll out look like?
Our team of deployment engineers will walk you through the entire rollout process from configuration (e.g., SDK integration, content platform and analytics training) to customer targeting, beacon mapping, and in-store placement.
The process from initial conversation to ‘go-live’ date can be as fast as 1 month.
Do you install beacons?
We will help at every step from configuration to deployment. Our team of technicians install and map and commission beacons at each location.
How do you ensure customer privacy?
We utilise industry-leading security practices including end-to-end encryption, logging, and authentication. We will never sell personally identifiable customer data to third parties.
What if I want to use another analytics service?
Our analytics platform can be easily integrated with and/or work alongside third-party analytics platforms, including Adobe Marketing Cloud.
What is iBeacon?
The term iBeacon and Beacon are often used interchangeably. iBeacon is the name for Apple’s technology standard, which allows Mobile Apps (running on both iOS and Android devices) to listen for signals from beacons in the physical world and react accordingly. In essence, iBeacon technology allows Mobile Apps to understand their position on a micro-local scale, and deliver hyper-contextual content to users based on location. The underlying communication technology is Bluetooth Low Energy.
What is Bluetooth Low Energy (BLE)?
Bluetooth Low Energy is a wireless personal area network technology used for transmitting data over short distances. As the name implies, it’s designed for low energy consumption and cost, while maintaining a communication range similar to that of its predecessor, Classic Bluetooth.
How is BLE different from Regular Bluetooth?
- Power Consumption: Bluetooth LE, as the name hints, has low energy requirements. It can last up to 3 years on a single coin cell battery.
- Lower Cost: BLE is 60-80% cheaper than traditional Bluetooth.
- Application: BLE is ideal for simple applications requiring small periodic transfers of data. Classic Bluetooth is preferred for more complex applications requiring consistent communication and more data throughput.
How does BLE communication work?
BLE communication consists primarily of “Advertisements”, or small packets of data, broadcast at a regular interval by Beacons or other BLE enabled devices via radio waves.
BLE Advertising is a one-way communication method. Beacons that want to be “discovered” can broadcast, or “Advertise” self-contained packets of data in set intervals. These packets are meant to be collected by devices like smartphones, where they can be used for a variety of smartphone applications to trigger things like push messages, app actions, and prompts.
Apple’s iBeacon standard calls for an optimal broadcast interval of 100 ms. Broadcasting more frequently uses more battery life but allows for quicker discovery by smartphones and other listening devices.
Standard BLE has a broadcast range of up to 100 meters, which make Beacons ideal for indoor location tracking and awareness.
What is Eddystone?
Though similar to the iBeacon profile released by Apple in 2013, Eddystone can be implemented without restriction. Eddystone also contains a telemetry frame (Eddystone-TLM) designed for reporting on a beacon’s health, including, for example, battery level. Like other beacon technology, beacons with Eddystone can give devices a better indication of what objects and places are around them.
Importantly, beacons do not generally accept connections from other devices, meaning that the beacon itself cannot record what devices are in its vicinity. In many cases, the simplicity of the beacon frame means that an app (for example Google Chrome) is required in order to interpret the beacon’s signal.
Eddystone is a completely new method of broadcasting BLE data from beacons, created by Google but open to extension by the Internet at large. It embraces what iBeacons can do, and adds even more real-world context to it.
Eddystone is meant to be the most robust and comprehensive beacon format, so it supports both Android and iOS.
Eddystone has 4 frame types.
- Eddystone-UID broadcasts an identifying code that allows apps to retrieve information from app servers. These can be used for indoor location, identification of physical objects, and to interact with apps in any way the developer decides.
- Eddystone-EID broadcasts an encrypted rotating identifier in order to increase the security of the protocol, but otherwise acts similarly to the UID frame
- Eddystone-TLM broadcasts information about the beacon. This can include battery level, sensor data, or other relevant information to beacon administrators. It must be accompanied by another frame type to be usable as a beacon.
- Eddystone-URL broadcasts a URL that redirects to a website that is secured using SSL. This beacon is the underpinning of the Physical Web.
- In android 4.4 or higher, it causes a notification to be displayed on the user’s phone.
- On iOS the process requires google chrome to be installed and for the correct permissions to be set in order to receive notifications.